"We were worried about how that could turn out," said Viktoria, "because we were clearly pro-Ukrainian activists." They'd been warned by friends that their volunteering efforts made them targets for interrogation by the occupiers. It was only after a lot of hesitation that Viktoria and Pavlo finally decided to flee Nova Kakhovka. Now, she told Insider, business is booming - and sales have even outstripped pre-war figures. In April, Viktoria fled her home in Nova Kakhovka and reestablished herself - and her online store - in a new city. ![]() It sells artisan products and foodstuffs, from cheese and cured meats to textiles and wooden crafts - including an engraved plywood map of Ukraine. It's an online store which aims to support small-scale manufacturers producing traditional Ukrainian products. ![]() ![]() The pair, along with Oleksiy Chirkov, who has since left the company, co-founded It's Craft in the Spring of 2020. ![]() Pavlo passed dozens of roadblocks every day as he traveled around the city delivering supplies, and Russian forces regularly searched his car on suspicion of pro-Ukrainian partisan activity. Her warehouse was shuttered while she and a co-founder, Pavlo Yarmii, worked to support their community by buying food from struggling farmers and distributing it to vulnerable citizens.
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